Providing timely, professional, cost-effective medical practice planning, assessment and development services to healthcare organizations since 1986.
Robert Hood is Senior Vice President, Population Health Management at St. Joseph Hospital Medical Center, a 900-bed health care system in northern New Jersey. He requires timely data and spot-on analyses to facilitate strategic planning.
He previously served as Vice President of Network Management, Northeast US for United Health Group-Optum, and over the years has served in various executive management positions with non-profit and for-profit healthcare organizations in the Middle Atlantic Region.
Bob Hood “requires timely data and spot on analysis to facilitate strategic planning and coalesce resulting information into some kind of actionable plan.” As the...
Like any business, health care institutions must be savvy marketers. This means doing more than the traditional “push” marketing strategies of advertising and press releases. In the digital age, businesses must reach potential customers where they do their decision making—online and on social media.
Understanding how patients use search, social media, video, and other digital tools to choose a hospital or medical practice is central to this effort. For instance, patients are more likely to search symptoms than brands; the “sales funnel” begins with searches about conditions or diseases and ends with finding a specific provider...